A Beautiful Day

Philanthropic beauty and fashion companies support SWCRF during Breast Cancer Awareness Month.

October 25 was an unofficial Beauty and Fashion Day in support of the Samuel Waxman Cancer Research Foundation thanks to several fun and stylish fundraisers that took place in honor of Breast Cancer Awareness Month. 

The Third Annual Blow Out Breast Cancer benefit launched by radio station 95.5PLJ in partnership with the Angelo David Salon in midtown Manhattan expanded to welcome the creative team at Gumdrop Hairdressing in Montclair, NJ, for a marathon day of $25 blowouts at both locations to benefit SWCRF breast cancer research. 

Angelo David Pisacreta, founder of the Angelo David Salon, welcomed Marion Waxman,  actress Carrie Preston of the hit TNT series Claws, Aviva Drescher, Courtenay and Daniel Hall of BELLA Magazine, and 95.5 PLJ personalities Annie Leamy, Joe “Monk” Pardavila, John Mingione, and Ralphie Aversa, among other notables. 

Courtnay Hall, Marion Waxman, Angelo David Pisacreta, Aviva Drescher and Daniel Hall


SWCRF Executive Director William Sullivan visited both salons, welcoming VJ Moscaritola and his team at Gumdrop Hairdressing to the annual event in the morning and then thanking Angelo David Pisacreta for his ongoing support for SWCRF at the Angelo David Salon later in the day. 

Angelo David Salon is also offering a limited edition Pink Wet-&-Dry Pocket Hair Brush, which is available for $18.00 at Angelo David Salon and AngeloDavid.com. Four dollars of the proceeds from each brush sold will be donated to the SWCRF. 

Nicole Coultas, VJ Moscaritola, Jeanna Sheridan and William Sullivan at Gumdrop Hairdressing

Additional thanks to the 2017 event sponsors BELLA Magazine, Popchips, Elchim Milano, Benjamin Prime Steakhouse, 95.5 PLJ, and SWCRF. Attendees were gifted exclusive gift bags which included Hamptons Salt Himalayan Pink sea salt; Popchips; Redken hair products; an Angelo David Flex Brush and VOL hair masque; the most recent issue of BELLA Magazine; and Illy Italian espresso-style coffee. Guests were also treated to red chocolate chip cookies from Baked in Color.

The silent auction featured items donated by 75 Main, T-Bar, Union Cantina, Hamptons Salt, Benjamin Prime Steakhouse, Elchim Milano, La Prairie, MODO, Exhale Spa, Advanced Derma Laser, Margo Manhattan, JP Ramirez, Leanne Schanzer Promotions, and George Brescia and gift bag contributors Hamptons Salt, Redken Hair Products, Angelo David, BELLA Magazine, and Illy

Jason Mabel and William Sullivan with models wearing Alice + Olivia designs

Later in the evening, the Alice + Olivia by Stacey Bendet store on Madison Avenue hosted a day of shopping titled “For the Women We Love” to invite mothers and daughters, their relatives and friends to shop together to raise funds for SWCRF breast cancer research. 

The event, part of the SWCRF annual Pay It Forward cause marketing program supported by fashion companies, included morning and evening Shop for the Cure events from which 20 percent of proceeds from sales were donated to the SWCRF. 

Alice + Olivia’s Jason Mabel and his team welcomed customers and SWCRF supporters to the store, treating guests to a tasty spread of hors d'oeuvres, adorable -- and delicious -- macaroons decorated with the Alice + Olivia logo and Prosseco. The chic event featured beautiful fashions from the collection by designer Stacey Bendet shown on glamorous models.


Click here to view photos from Blow Out Breast Cancer.

Click here to view photos from the Alice + Olivia event.

Click here to donate to our research programs.