Fashion and beauty companies support the SWCRF during
Breast Cancer Awareness Month
|Annette Mathieu, V.P. of Sales, Lafayette 148 New York, Dan Lawson, Dr. Samuel Waxman, Marion Waxman and Paul Lechinski, V.P. of Retail Services and Visual Merchandising, Lafayette 148 New York.|
Companies in the fashion and beauty industries made this year’s Breast Cancer Awareness Month the most exciting one ever for the Samuel Waxman Cancer Research Foundation (SWCRF) with a busy slate of benefits to raise funds for SWCRF breast cancer research programs. Starting on September 28, when Lafayette 148 New York staged the first of several events in the third annual SWCRF Pay It Forward fundraising campaign, through to the second annual Blow Out Breast Cancer held on October 20 at the Angelo David Salon, support for breast cancer research was in the air in New York City.
The SoHo Concept store of Lafayette 148 New York was the site of a chic shopping night and fashion presentation hosted by celebrity stylist and fashion expert Dan Lawson, who styles celebrities on hit TV series including The Good Wife. Lawson charmed guests with expert advice on how to work top fashion trends into their fall wardrobes with classic pieces from the Lafayette 148 New York collection. The event marked Lafayette 148’s debut as a participant in Pay It Forward. The company donated 10 percent of proceeds from sales during the event, and for several days afterward, to SWCRF.
|Models wearing Lafayette 148 New York fall fashions.|
|Clockwise from top left: Pamela Morgan, Marion Waxman, Lisa Aquilino and Karen Amster-Young modeling the Tadashi Shoji silk scarf.|
On October 1, Tadashi Shoji, the first designer to sponsor Pay It Forward, returned for his third year as a supporter with a campaign that showcased a silk floral scarf retailing for $68. Tadashi donated 25 percent of the proceeds from sales of the scarf – and 10 percent from sales of other merchandise – on his website during October to the SWCRF. Tadashi also held West Coast retail events in Glendale and Costa Mesa. To promote the scarf, SWCRF supporters Marion Waxman, Pamela Morgan, Karen Amster-Young and Lisa Aquilino served as style ambassadors for the campaign, posing with the scarf for photos posted to social media with links to the Tadashi website.
American luxury fashion house St. John celebrated its second year as a Pay It Forward supporter with an in-store event held on October 6 at its Fifth Avenue boutique. Guests were treated to delicious hors d’ euvres, tunes by DJ Felix Cutillo of Sonodea and informal modeling of the St. John collection. The company donated 10 percent of proceeds from regular-priced merchandise during the event, and for several days afterward, to the SWCRF.
|Karen Amster-Young (far left) with St. John boutique manager Jason Mabel and models in St. John gowns|
The focus shifted from dresses to tresses on October 20 when the Angelo David Salon held its second annual Blow Out Breast Cancer benefit for SWCRF, in partnership with radio station 95.5 WPLJ. Salon owner Angelo David Pisacreta hosted WPLJ on-air personalities Jayde, Annie, Johnny and John Foxx, and celebrity clients Aviva Drescher and Carrie Preston, one of the stars of HBO’s True Blood. Hamptons Happening founding co-Chair Marion Waxman attended on behalf of the SWCRF.
The event was resplendent in pink as the Angelo David team tended to the locks of customers who paid for $25 blowouts all day to benefit SWCRF breast cancer research. The salon also sold a limited-edition pink wet-and-dry pocket hair brush for $18 with $4 from each brush sold going to the SWCRF.
|Angelo David Pisacreta and his salon team with Lori Schlakman (at center) and Marion Waxman|
Sponsors included BELLA Magazine, Elchim Milano professional hair dryers, Hawke & Co., Redken and Benjamin Steakhouse. Lori Schlakman, creator of the TABOOZE mocktail mix, was on hand to sweeten customers’ day with samples of her zero-calorie infusion tablets in flavors that included Mojito and Margarita. The gift bag was fun and fashionable with items donated by companies such as Hamptons Salt, Cosmedicine and Baked in Color cookies, among others.
|The Blow Out Breast Cancer silent auction with a display of Baked in Color cookies.|
These fundraising events support important work in breast cancer research by collaborating SWCRF grantees that is noted in the scientific community.
SWCRF researchers working in Triple-Negative Breast Cancer (TNBC), Samuel Waxman, M.D., and Ming Ming Zhou, Ph.D., of the Icahn School of Medicine at Mount Sinai, Gregory David, Ph.D., of Langone Medical Center, and Arthur Zelent, Ph.D., of the Sylvester Comprehensive Cancer Center at the University of Miami, were published recently in the scientific journal Oncotarget for identifying two compounds that may potentially be used jointly to block critical TNBC pathways and prevent its spread.
Doris Germain, Ph.D., is conducting an investigation at the Icahn School of Medicine at Mount Sinai on a protein in mothers’ milk which may be used as a sensitivity marker for the early diagnosis of TNBC. Jayanta Debnath, M.D., of the University of California San Francisco, and Julio Aguirre-Ghiso, Ph.D., of the Icahn School of Medicine at Mount Sinai, are collaborating on research that examines the role of tumor dormancy in preventing the cure of TNBC with a goal of developing a drug.
Robert Weinberg, Ph.D., Founding Member of the Whitehead Institute for Biomedical Research at MIT, continues research on the dynamics of a subset of cancer cells in breast tumors that are highly resistant to chemotherapy and metastasize more efficiently, causing clinical relapse. His work aims to develop drugs that target cancer stem cells that pass through epithelial-mesenchymal transition (EMT), a process that enhances cancer cell mobility and metastasis.
The Samuel Waxman Cancer Research Foundation thanks all the companies that sponsored events to support our grantees’ work and the donors who attended them for their generosity. Together we can make a difference in research for a cure.