St. John “Pays it Forward” for the Samuel Waxman Cancer Research Foundation during breast cancer awareness month


Dr. Samuel Waxman, Marion Waxman and Jason Mabel
Dr. Samuel Waxman, Marion Waxman and Jason Mabel

The Samuel Waxman Cancer Research Foundation’s (SWCRF) annual “Pay It Forward” fashion industry fundraiser for breast cancer research has grown in its second year, welcoming American luxury house St. John as a corporate supporter.  

St. John's Jenelle Seltzer and Deborah Arthur (at center) with models at the Manhasset event. (photo: SWCRF)

St. John greeted more than 100 stylish attendees to a live fashion show and cocktail reception at its stunning Fifth Avenue boutique on October 7. The event was designed to benefit the SWCRF’s breast cancer research programs during Breast Cancer Awareness Month. St. John held a similar event on October 6 at its beautiful store in Manhasset.

Jason Mabel, General Manager of the St. John New York boutique, delivered opening remarks and welcomed SWCRF Founder and CEO Dr. Samuel Waxman, who provided an overview of the SWCRF's work to guests. Attendees were also captivated by the heartfelt testimonial of Sherrie Granger, a breast cancer survivor. Afterward, St. John fashion expert Deborah Arthur provided commentary during the fashion show of the house's Fall 2015 collection.  

Dr. Waxman and Sherrie Granger

St. John donated twenty percent of the proceeds from sales at both events, and for several days thereafter, in support of the Waxman Foundation’s breast cancer research. 

St. John is just one of the notable names in the fashion industry that have lent their support for the SWCRF, which has honored Tadashi Shoji, Betsey Johnson, Nicole Miller and Cushnie et Ochs at their popular fundraising events in the past two years.  On November 12, distinguished menswear designer John Varvatos will be honored at the Waxman Foundation’s 18th annual “Collaborating for a Cure” Gala  benefit at Cipriani Wall Street.

For a gallery of photos from the event by Annie Watt, click here.


St. John is an American luxury house that was founded in 1962. A fascinating coming together of craft and couture based on the premise of a simple, yet elegant knit dress. Over the years, the brand has evolved, but the basis for the collection remains the same today as it did from the very start — effortless, alluring and refined clothing that appeals to women all over the world. Unique American Design with a core in signature innovative knits. Visit St. John at and follow them on Twitter and Instagram at @StJohnKnits.